Each email is written specifically for the solar industry — real objections, plain language, Australian context. Click any email to read it in full.
Welcome Flow — for new solar leads, sent before the sales call
Hi [First Name],
Great news – your solar assessment with X is locked in for X.
You've just taken the first step toward reducing your energy bills and taking control of your power costs for the next 25+ years. Smart move.
Here's what happens on the call:
X will:
Not every home works for solar, and we'll be upfront if yours isn't ideal. But if it is, you'll walk away knowing exactly what kind of savings you're looking at and what the next steps would be.
What to bring: Your most recent energy bill (if you have it handy – helps us calculate precise savings). If not, no stress – we can still give you solid numbers.
The call takes X minutes. By the end, you'll know exactly what solar could save you and whether it's the right move for your home.
Talk soon.
[Sign-off] [Company Name]
P.S. Need to reschedule? Just reply and we'll sort it.
Hi [First Name],
Solar panels on your roof capture sunlight and convert it into electricity for your home.
Here's the process:
If your panels aren't producing enough (nighttime, cloudy days), the grid automatically fills the gap.
Why north-facing? In the Southern Hemisphere, the sun tracks across the northern sky – so north-facing panels capture the most sunlight throughout the day.
Simple, reliable, and it works.
See you on the call, [Name]
Hi [First Name],
Before your call, let's address the questions most people have:
"Can I actually afford this?"
Solar is expensive upfront – there's no getting around that. But it's an investment, in fact it's one of the smartest long-term investments you can make. You minimize your energy costs for the next 25 years, keeping money in your pocket and not your energy company's. The numbers are compelling – you'll struggle to find a better investment for your home.
"The payback period feels too long."
We get it – ROI measured in years sounds like a long time. A lot can happen. But here's what's most likely to happen: energy prices will keep rising. More of your monthly budget goes to power bills. Less for the things you actually enjoy. Here's the thing: you start saving immediately. You'll feel it every month in your wallet. And since you're going to be spending money on electricity for years anyway, why not lock in cheaper prices for the next 25 years?
"How do I know I can trust the sales person?"
This one's real. The solar industry has a trust problem – too many pushy salespeople making inflated promises. On your call, we're not going to pressure you or exaggerate savings. We'll show you honest numbers based on your actual energy use and let you decide if it makes sense. No pressure. Just information.
See you [day/time], [Name]
This email is fully customised to each client — built around their specific differentiators, pricing position, and a real customer testimonial gathered during the discovery call.
Hi [First Name],
Quick reminder: your solar consultation is tomorrow ([Day]) at [time] with [Sales Rep Name].
What to have ready (if possible):
A few things worth considering before the call:
This is just to help [sales rep] on your call so they can design a system that's futureproof.
Need to reschedule? No problem, just reply to this email or give us a call on [phone number].
Looking forward to talking through your options.
See you tomorrow, [Name]
Post-Quote Flow — runs automatically for every quoted lead, so no one falls through the cracks while your sales team is busy
Hi [First Name],
Now you've received your quote you're probably weighing up whether to move forward with solar.
Here's how most people think about the investment:
Yes, it's a substantial amount upfront. But think of it as a smart, logical investment, not an expense.
Here's what you're actually buying:
The cost of waiting:
Energy bills keep rising – they've nearly doubled in recent years. Every month you wait, you're paying those higher rates instead of paying off a system that locks in your costs for 25 years. The system will pay for itself either way. Starting now just means you start saving sooner.
If you're comparing quotes:
Make sure you're comparing panel quality, warranty length, installation experience, and company stability – not just the bottom-line price. The cheapest quote usually cuts corners somewhere. Solar is a 25-year investment – it's worth paying for quality.
If the numbers and logic make sense to you, the simplest next step is to contact [sales rep name] who can advise on next steps.
[Name]
Hi [First Name],
Following up on your quote. Beyond the numbers, there's a question most homeowners tell us they're asking themselves at this stage:
"How do I make sure this is a smooth process and a great long-term decision – not a headache?"
It's the right question to ask. Solar is a 25-year investment in your home, and the company you choose is your partner for the life of the system.
The answer isn't in the brochure; it's in the company's foundations. Here's how we're built to be that reliable partner:
The goal isn't just to install a system – it's to make sure that years from now, your only thought about solar is, "I'm glad we chose the right company."
If a stress-free experience and a reliable 25-year result are what you're looking for, then we're likely the right fit.
If you'd like to move forward, simply contact [sales rep name] who can advise on next steps.
Hi [First Name],
When it comes to a decision like solar, it helps to see how it worked out for someone else.
Take the [Family Name] family in [Suburb]. They were in the same position you are now – comparing quotes and weighing up the investment. Their main concern was getting it right for the long term. They chose us because of our local reputation and the clarity of our process.
We installed their system [X] months ago.
The result? Their last electricity bill was $[Amount]. They're now locking in those savings for the next 25 years, and their only regret was not doing it sooner.
[Optional: We can share their contact details if you'd like to hear about their experience firsthand.]
This isn't a unique story. It's the standard outcome for homeowners who choose a quality provider.
The difference isn't in wanting solar – it's in choosing the right partner to install it.
If seeing real numbers and a straightforward process is what you need to feel confident, we're the right fit.
When you're ready to get your installation scheduled, just reply to this email or call [Sales Rep Name] on [Phone Number].
Best, [Sales Rep/Company Name]
Hi [First Name],
Most people are so focused on the decision – should I, which company, do the numbers work – that they don't think about what actually happens after.
Here's what the next few years look like:
I've spoken with hundreds of homeowners who went through this. Almost all say the same thing: "I kept waiting for the perfect moment. Then I realised – the perfect moment was two years ago. The second-best moment is now."
And if you wait? Six months from now, you'll have paid another $600–900 to the utility. Your neighbour will have solar. You won't. The decision will feel exactly as hard as it does today – probably harder, because rates will have gone up again.
Every homeowner who waited told me: "I wish I'd done this sooner." Not because solar changed their life. But because it just works – and they spent months overthinking a decision that was obvious in hindsight.
When you're ready, contact [Sales Rep Name] on [number].
Best, [Name]
Hi [First Name],
Last email from us.
We know buying solar is a big commitment and deciding if it's right for your home is an important one to get right.
If you'd like to move forward please get in touch with your solar consultant and we can begin the process of arranging an install.
If you've chosen another company: no problem at all, I hope they do a great job for you.
If now's not the right time please don't hesitate to call us back if you would like to move forward in the future.
Either way, this will be my last follow-up.
Thanks for considering [Company Name].
Best, [Name]
Book a free strategy call and I'll show you exactly how these sequences would be tailored to your solar company.
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